The name Luvira comes from the fusion of two powerful words: Love and Vira—meaning strength or courage in Latin. These words reflect the core values of the brand—love for oneself and the courage to express that love unapologetically, no matter what the world might say.

Luvira’s founder, Edwell Kayz, a visionary with an eye for style and an innate understanding of people’s emotional connection with fashion, saw a gap in the market for products that didn’t just look good, but felt good. Products that stood the test of time, offering luxury, comfort, and most importantly, a deep sense of empowerment.

From its very first creation, Luvira has been more than just a brand—it’s a movement. Each piece, whether it’s a meticulously crafted accessory, an elegant garment, or a signature fragrance, is designed to make every individual feel more connected to their authentic self. The intricate designs and attention to detail reflect the brand’s philosophy: true beauty comes from within, but a little external sparkle never hurts.